Student-Athlete Development



Character.  Leadership.  Life Skills.



“Winning is a habit, unfortunately so is losing!” ~Vince Lombardi

Every student-athlete has the potential to accomplish their goals and achieve their dreams, but this potential needs to be developed. Earn The Right To Win Sessions aids in the process to unlock that potential. Our unique character, leadership and life skills sessions are specifically designed to prepare student-athletes for excellence ON and OFF the field or court.

Specifically designed for Generation Y, the sessions are a fun, creative and engaging way for the next generation to learn and practice the soft skills and leadership skills they need to thrive in college, career and life. Develop these skills in your student-athletes and watch your team’s culture shift from ordinary to remarkable.

These sessions are NOT in competition with school programs, courses or other established student-athlete development projects. Instead, it’s a supplement to these programs, providing emphasis on specialized life skills and individual needs.

“Former player of mine at McKinley who made a difference on the field for me, and now he’s making a difference in the lives of kids.  I support Lester and his message!”

 ~Thom McDaniels, 1982 -1997 McK Bulldogs Football Head Coach, 1997 USA Today National & State Championship Coach


  • Earn The Right To Win: The Mindset For Greatness
  • Success Won’t Fall Into Your Lap
  • A Triple-Double State of Mind
  • Character Is Everything
  • The 99.5%
  • Life After My Senior Season
  • The Student-Athlete Success Sessions (Multi-Session Series)

Click The Link Below To View:

Earn The Right To Win Electronic Press Kit